UK-based prepress company Hamillroad Software has announced Carl Brock’s appointment as senior application specialist.

Brock brings a wealth of knowledge gained from over 25 years of working in the flexo industry. Starting his career as a plate-maker, Brock has worked in multiple companies and enjoyed great success in senior roles across many different flexo packaging disciplines. Brock has more recently worked as a consultant for Catapult, a rapidly growing narrow web integrated converter start-up based in the US.

Carl will assist new customers with their onboarding process for Bellissima DMS, ensuring they have a seamless start with their existing workflows and process. Once this is complete, Carl will continue to provide vital ongoing support and assist in driving improvements to Bellissima in terms of integration, ease of use, and application to flexo.

Following a successful year of growth in 2020, Hamillroad has significantly increased its customer-focused team and is set to appoint additional roles later this year.

Hamillroad CEO Andy Cave comments, “Helping our customers use our products effectively is paramount to us. We pride ourselves on the excellent level of service and support we provide to customers as we recognize that it helps them to grow their business and that of the printers using the technology. Carl brings a huge amount of experience working in flexo and understands the processes first hand, especially having worked with Bellissima, and will be a great asset as we help our customers satisfy the interest we see from printers and brands.”

Commenting on his new position, Brock says, “Having worked at various levels of the flexo print industry, I understand the challenges often faced by customers. When introducing new products into the workflow, like Bellissima, I can confidently provide them with the necessary support to successfully make that transition. Having experienced the benefits of Hamillroad’s technology from a customer’s perspective, I’m excited to now assist with deploying Bellissima to customers worldwide.”